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Happi’s 2024 ‘Beauty Bracket’ Battle: The Savvy 16

Sixteen brands have made it through to the next round in our bracket battle. Cast your ballots before 5pm on March 26 to advance your favorites.

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By: Christine Esposito

Editor-in-Chief



Click here to view the current bracket. 

Click Here to Make Your Picks


Happi’s first ever Beauty Bracket Battle kicked off on March 18 with 64 makeup, fragrance, skincare and personal care brands from across the category battling it out in our unofficial competition mirrored after college’s basketball’s March Madness.

Happi's Beauty Bracket Battle Savvy 16

From that 64 brand pool just 16 remain today—dubbed the “Savvy 16.”

Which brands are part of this group? Well, let’s say the list includes a mass skincare brand that made quite an impression with its ad campaign at SuperBowl this year; a haircare brand that “bonded” well with customers and then went public; a celebrity beauty brand with a founder that is rumored to be shopping for bankers or a buyer; and an iconic name in personal care that found a new home in January.

Click here to see the 16 battling it out and vote for the brands you want to see continue on. This round will close at 5 pm on March 16.

To see the opening round, click here.

To see the results of second round, click here.

The next round voting is March 28-29.  

The Happi Beauty Bracket Final 4 voting is April 1-2

The final vote will take place April 3-5

The winner will be announced on April 8.

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